STUDENT WORK
LAND ROVER
Land Rovers are known to be luxury cars, but what most people overlook is that they are extremely good for off-roading. If you have a Land Rover, adventure is a possibility no matter where you go. Land Rover is here to remind people to always bring adventure with you.
DIGITAL EXTENSION
YETI COOLERS
Yeti coolers are built to keep your items cold and safe, no matter what the condition. Since Yeti can survive just about anything, it only seemed fair to give a little of the Yeti durability back to the community by partnering with the American Red Cross to help survivors of natural disasters.
THE OBJECTIVE: Yeti Lifeline will fill Yeti coolers with supplies that disaster victims need, like water, blankets, a first aid kit, flares, and nonperishable food items. These coolers will be brought to places where disaster has struck and given out to the victims of the tragedy.
OUT OF HOME
To help raise money to the cause, beverage booths would be set up in high traffic areas. When you buy one water, another will be donated to Yeti Lifeline to help people in need.
