MY SMALL SIPS CAMPAIGN
Evolution Fresh
The Evolution Fresh target is always working to better themselves. Everyone has to start somewhere, and with My Small Sips, we wanted people to know that every small step they take toward a healthy lifestyle is one in the right direction.
ROLE: Art Director
TEAM: Ann Capra, Bryan Simkin, Samantha Budd
WEBSITE
We made a landing page on EvolutionFresh.com that explained our My Small Sip movement and how people could use this philosophy to move their lives in a positive direction. It showcased our brand pillars, a video from Evolution Fresh's founder, Jimmy, and linked to our social feed to see the movement in action.
INFLUENCER OUTREACH
We created custom Evolution Fresh water bottles and sent them out to some top influencers in the health and wellness category as a reminder to take their own small sips. Along with the bottles, they were sent vouchers for free juice to try.
VIDEO CONTENT
We gathered a group of like-minded, health-conscious people together to meet with Evolution Fresh's founder and talk about the small sips that they take each day, while sampling some of our top selling juices. By actually hosting this event and letting the guests discuss and taste the juice in an unscripted way, we were able to get natural content that we could use throughout the campaign.
IN-STORE ACTIVATION
