NATIONAL GREEN JUICE DAY
Evolution Fresh
With the cold-pressed juice world rapidly growing, Evolution Fresh needed a way to shift to the top of the category. Knowing that the third week in January is usually when people start to break their new years resolutions, our team decided to create a national holiday to bring our juice to the forefront of the consumer's mind. National Green Juice Day aims to keep people on track with their new years resolutions by staying healthy and choosing green juice.
ROLE: Art Director
TEAM: Ann Capra, Bryan Simkin, Samantha Budd
PARTNERSHIPS
We partnered with Popsugar and Mindbodygreen to create custom content and spread awareness.
POSTMATES
Using Postmates to drive trial, we gave away 3 free Evolution Fresh green juices in a branded insulated bag to anyone who was interested in trying our juice. This spiked conversation around the holiday we created and drove up social awareness using the hashtags #NationalGreenJuiceDay #MySmallSip (2017) and #GotMyGreens (2018).
SOCIAL
We created a series of social posts and videos to gain momentum leading up to National Green Juice Day. This started to drive further engagement from green juice lovers across the country.
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