SIP JOYFULLY CAMPAIGN
Tazo
To kick off Tazo's rebrand, they needed a launch campaign that set them apart from the rest of the tea category. While other tea brands were there for the more cozy moments of life, Tazo was bringing the vibrancy back to tea in unexpected, playful ways.
ROLE: Art Director
TEAM: Samantha Budd, Laura Swiatkowski, Taylor Fenderbosch, and Ann Capra
PRINT AND IN-STORE
Sip joyfully print ads were placed in Elle and Bon Appetite Magazines to strategically reach our target audience. In-store pieces were carefully thought out and placed in areas of the store where the new Tazo branding would pop to catch the consumer's attention.
DIGITAL ADS AND PARTNERSHIPS
Interactive banners and road blocks were placed on websites to catch our target's attention and give them the opportunity to find the perfect blend for them. Tazo partnered with over 100 bloggers and influencers to create custom content for the brand.
PRE-ROLL
Our team worked together in-house to create a pre-roll video for HULU.
GREETABL
Tazo teamed up with Greetabl, an up-and-coming brand with a similar target, to create a specialized Greetabl for Galentine's Day. The first 100 users could create a custom photo box with a special message to their friend, along with a sample of Tazo's top selling teas. This activation did so well that Greetabl's site temporarily crashed.
