WEB + SOCIAL REBRAND
Tazo
When Tazo rolled out their Sip Joyfully campaign, they needed their website and social channels to match their new found vibrancy. Our team worked together to rethink Tazo in a way that brings life back to the brand.
ROLE: Junior Art Director
TEAM: Samantha Budd, Laura Swiatkowski, Taylor Fenderbosch, Steve Salgado, Zach Erdmann, Brian Thiel, Mandy Kirk, and Alissa Pagels
TAZO WEBSITE PROCESS VIDEO
After our photo shoot for the Tazo rebrand, our team had to sort through all of our selects and organize them into pages on the website. Here is a quick time lapse video of that process.
Before we took over Tazo's Instagram account, they struggled to find a consistent voice to reach a specific target. We added vibrancy back to their posts in a natural, entertaining way that often crossed over into other social channels.
Below are a few of our favorite Instagram posts.
PINTEREST JOY BOARD
We used Pinterest as a hub for our Tazo Joy Board. This was where our target could go to find recipes, crafts and inspiration to make their everyday lives more vibrant.
